First, the Jacksonville Jaguars toss out quarters of classic football memories, all of them nearly made memorable by that triangular cat which adorned their helmets for 18 years. Then the Minnesota Vikings updated their Norseman. (Though now that we're hooked on History Channel's Vikings, we want another revision in Minnesota.) Now the Miami Dolphins are officially breaking from decades of tradition, confirming the look of the sleek new mammal that will decorate their headgear. "We had always had a plan to kind of roll it out over a 30-day period so we're going to start rolling it out. But the logo is only one part of the announcement. It's a complete re-branding of the team," team president Mike Dee admitted Wednesday after the logo briefly appeared on NFL.com, about a month ahead of its official launch at draft time (sportslogos.net, among other sites, pounced). Gone is the white helmet with the 'M' for Miami that the Dolphins logo used to sport. Now he appears to have so much forward momentum — perhaps he's chasing speedy new wideout Mike Wallace — that the helmet appears to have flown off somewhere near Fort Lauderdale. MORE: Giants to wear alternate uniform in 2013 GAME ON: New Jaguar looks even tamer (Feb. 5) MOCK DRAFT 3.0: Who might be heading to Miami with 12th pick? Meanwhile, the sun in the background — yes, we all thought the old dolphin was jumping through a hoop at SeaWorld at one point or another — now appears ready to go supernova. Some Dolphins fans might do the same given the logo has only undergone slight stylistic and color tweaks (none since 1997) in the franchise's first 47 years, which includes five Super Bowl appearances and two championships. But the Dolphins have been in the dumps for decades with just seven playoff wins since their last Super Bowl appearance following the 1984 season and none since 2000. If ever their was a time to spruce up a new-look roster with a modern look, why not now? "There's a lot of history in this in that we went back to colors, the true aqua and the true orange that were part of the first 29 years of the franchise's history," Dee said. "But the logo design itself and some other things you'll see respect that tradition in the past but also have an eye on the 21st century Dolphins." *** Follow Nate Davis on Twitter @ByNateDavis Thanks to the (South Florida) Sun-Sentinel for bringing this story to our attention.
Source : http://www.usatoday.com/story/gameon/2013/03/27/miami-dolphins-new-logo/2025861/